Brand Guidelines
Your Company Name
Logo Usage
Primary Logo
Monochrome on Dark
Clear Space
Incorrect: Do Not Stretch
Incorrect: Do Not Recolor
Incorrect: Do Not Add Effects
Color Palette
Primary Colors
Primary Blue
HEX: #007BFF
RGB: 0, 123, 255
Primary Dark
HEX: #343A40
RGB: 52, 58, 64
Secondary & Utility Colors
Success Green
HEX: #28A745
RGB: 40, 167, 69
Error Red
HEX: #DC3545
RGB: 220, 53, 69
Light Grey
HEX: #F8F9FA
RGB: 248, 249, 250
White
HEX: #FFFFFF
RGB: 255, 255, 255
Typography
Heading 1
Heading 2
Heading 3
Body Text
Iconography
Use simple, solid-style icons to represent actions and features. Icons should be clear and easily recognizable. The primary icon set is from Bootstrap Icons.
Briefcase
Chart
Calendar
Settings
Imagery Style
Our imagery should be bright, authentic, and human-centric. Focus on collaboration, innovation, and clean workspaces. Avoid overly staged or generic stock photos.
Collaborative & Bright
Clean & Modern
Human & Authentic
Tone of Voice
Our brand voice is: Professional, Confident, and Approachable. We aim to be seen as experts who are also helpful and easy to understand.
Do
- Use clear and concise language.
- Be direct and confident in our statements.
- Maintain a helpful and supportive tone.
- Use active voice.
Don't
- Use industry jargon without explanation.
- Be overly casual or use slang.
- Make promises we can't keep.
- Use passive voice.
Downloads
Download our official logo files. Please use them in accordance with the guidelines above.